How to Write the Perfect SMS for Marketing Your Business
Marketing SMS is a marketing tool where you send SMS to your target audience. The SMS may include promotions or other marketing materials. A business that has thrived in its operation means that the marketing team has worked smart in the market approach. The advantage of using an SMS during marketing is that you can send a mass text for a short period. However, to send a perfect SMS for your marketing in your business, you need to know how to do it.
Create a keyword
The first thing you need to do for your marketing SMS to be perfect is to create a strong keyword. A unique keyword is required because it is the one that makes your company to be recognized. It is good to make sure that the keyword is short and easily remembered. The keyword creation leads to SMS short code service that helps your target audience enter your marketing list. When you use these services, it becomes easy because there is an auto-reply SMS as long as someone texts a keyword to the code.
It is also good to make sure that you create an excellent auto-reply SMS. You need to confirm your subscription, offer something valuable, including your frequency, and have opt-out instructions to help you have a good auto-reply SMS. Doing those four things means letting your audience know that they have been included in or subscribed to your list. It also means you have let them know the number of times you will be texting them, be it weekly or monthly. In addition to that, you will have to let them know how they can unsubscribe any time they would wish to.
Grow your marketing list
After creating a keyword, people will now be on your marketing list. It is now your work to make sure that you can convince people and show them how they can join. Promotion of your list can be done using social media or even meeting your audience face to face. It is good you be creative when you are promoting your list. In most cases, incentives work better.
If you will have an extensive marketing list, it means that a higher percentage will be effective. If you have no one on your list, it means that you are marketing your brand or product to nobody. There are various things you need to do or put into action so that your list can grow.
The most important thing is an advertisement. Have a unique ad to attract your audience. A good ad means that you can describe your program by knowing what you do and what they are registering. Also, provide help because some will want to know more and know whether what they are joining is legit. Using advertisement tools will help you grow your list.
Send Your Text
After growing your list, enter into account and send your text to a list of those who have subscribed. Then, you start seeing the action of the targeted audience. The good thing with a text message is that you will create a platform to send updates and deals. There are essential tips you need to ensure or put in place when sending your text message. The first thing is getting permission from the audience because if you send the text to people who do not want it, it will break the law and spoil your brand.
In your text, you need to be clear to create room for understanding. It is also good you make sure that your messages are not often. Often messages become tiresome for the reader, and they will be assuming your messages no matter how important they might be. It is also good to include disclaimers to alert the message receiver of future rates that may apply. Ensure there is always an exit option in your text that will guide the person reading the message if they want to opt out. It is also good to make sure you text during regular hours to avoid disturbing your subscribers in the morning. It is also good to use a language that is well understood.
know that a higher percentage of texts sent in mobile phones are read. Therefore, you should use SMS as a marketing tool for your business to reach clients in various locations. Using the above guidelines, you will write an SMS that will promote your business for higher profits.