You have a great product, but it seems it’s not getting the attention it deserves. It doesn’t mean your product is a failure – you may just need to rethink your online strategies. If your product isn’t getting the proper visibility online, then your target audience may not even know about it.
Let’s delve into some of the best ways to increase the online presence of your product.
International patent
If you’re only marketing and selling your product domestically, it’s time to go global. Introducing your product to a broader audience will likely earn more sales and customers.
PCT Nationalization can help you decide where you should expand and which countries are likely to meet your target audience. They’ll also help you with getting patents to protect your product in these areas.
SEO and blogging
SEO may be the most powerful tool at your fingertips. By creating a powerful SEO strategy, you can organically get in front of more people online. Organic traffic is much more likely to lead to conversions.
A blog can also help searchers to find your product. You’ll also give them valuable information and establish your brand as an authority in your industry.
Leverage social media
When used correctly, social media can have a significant impact on your product’s online presence. Choose one or two social channels your target audience is likely to frequent. Start with your brand and spend time establishing it on social media. Then introduce your product.
The products that do well on social media are often highlighted in posts that feel more like user content than advertisements. Get creative with ways to highlight your product while creating engaging content that viewers will connect with.
Email marketing
Email marketing is still a viable way to increase brand awareness. Ensure that your website makes it easy for customers to share their email addresses with you. You’ll get it when they make a purchase, but if you’d like to send out emails before they buy something, consider offering something free in exchange for their email addresses, such as a discount code or free product with purchase.
If you send out a weekly or monthly newsletter with helpful information, it’ll be easy to get people’s eyes on your product. You can work information into your email content and increase awareness about your product.
Video
According to Entrepreneur, 65% of marketers feel that video has helped increase brand awareness. YouTube is the second-largest search engine after Google. Many people prefer to watch videos instead of reading content online.
As with social media, you want your video content to feel organic. You shouldn’t simply create ads. Instead, focus on content that is helpful for your target audience and will allow you to connect with them.
Wrap Up
By following these tips, you’ll be well on your way to increasing the online presence of your product. You may want to start by focusing on one or two strategies. As you gain traction, you can try out other methods to increase your exposure even more.
