In 2023, every business is incorporating e-commerce content marketing strategies as a part of their marketing. It proves to be a great way for new customer acquisition. Thus, you should also include it in your e-commerce strategy to stay ahead of the competition. Using content marketing strategies, you can improve your brand’s image and also attract organic traffic. This means that your business will get to witness a great rise in conversion rates. If you have no prior knowledge about working with content marketing services, you can opt for a company that specialises in content marketing in Melbourne. For more details about e-commerce content marketing strategies, take a look at the 10 such strategies mentioned below.
- Create unique and useful content
Several websites compete on a regular basis to stay on top of the Search Engine Results Page (SERP). This competition shows that you should give great importance to content. However, you need not worry about the content as long as your content is original and useful. Apart from this, your content should also be easily accessible so that it is easier for search engines to rank your pages higher. Thus, you should spend a lot of time in research, understanding your target audience, etc.
- Personalise the content
According to studies, the websites which opt for personalisation are 80% more likely to get a successful purchase. Customers also visit such websites very frequently. To know how to personalise your content, you should know ‘What the prospective customer is looking for?’ You can do this with the help of dedicated landing pages for a specific set of audiences. You can attract this audience from emails or paid ads. This can be built upon customer data, which includes location, age, gender, and so on. In simpler terms, get to know your audience well enough to make their experience better.
- Optimise your e-commerce website
Make sure you design your website in such a way that it reflects your business’s identity. This will also help you make an impact on the minds of the visitors that visit your website. For example, make sure you use fonts that match your brand and the message you are trying to send. This is something that can subtly change the look of your website even before the customers dive in to read your content. For example, if your business deals with a kid’s store, try using rounded fonts instead of fonts like ‘Times New Roman’.
- Make sure your blog section is interesting
Blogging proves to be a great way to increase your e-commerce revenue. It will not only help you to boost your sales but will also help you to increase brand awareness. Through blogs, you can keep your customers updated about the recent trends in the industry and in your products. Thus, blogs are a great way to provide value to your audience. Through Search Engine Optimisation (SEO) techniques, you can also bring more traffic to your site through blogs.
- Utilise e-mail marketing
E-mail marketing is one of the most effective methods for a high Return on Investment (ROI). Through e-mails, you can engage with your customers by sending them deals, and discounts and notifying them about new products. Thus, e-mail marketing can be used at any phase of the customer sales cycle. It is not just fast but also an affordable way to bring in customers to your website. While using e-mail marketing, make sure you personalise your emails.
- Utilise social media marketing
Social media marketing proves to be a great way to attract new customers and build a stronger relationships with your existing customers. Thus it will help you build customer loyalty. Social media marketing helps you to increase your marketing reach, especially on an international level. A great advantage that social media provides is that you can use different modes of media for marketing your products and services. For example, you can display the new products that you will be adding to your store, or you can show the process of manufacturing the products. Getting good engagement is the key factor when dealing with social media marketing.
- Make use of SEO techniques
Your content will be of not much use if you have not utilised SEO properly. Thus, you should give great importance to SEO so that your website ranks higher than your competitors. You can do this by using relevant keywords, optimising product descriptions, etc. Make sure to check the customer’s searching habits. This will help you in the process of keyword research.
- Give greater attention to mobile devices
Over 90% of the audience carries out the process of searching and buying products on their mobile devices because of the ease of access. Thus, if your website is not optimised according to mobile devices, you might not receive the profits you deserve. Make sure that the mobile-friendly landing pages have lesser content which will help you load the website faster on mobile devices.
- Make use of re-targetting
Re-targetting allows you to attract customers who have engaged with your website but haven’t made a purchase. Thus, you need to retarget these customers by sending them relevant ads. An engaging Call-To-Action (CTA) can do the work for you. Based on the data you have, you can also segregate your customers into different groups, which will help you carry out the personalisation of ads easily.
- Do thorough research
Most businesses do not have a marketing strategy when it comes to dealing with an e-commerce site. However, having a marketing strategy will help you set yourself apart from the competition. Thus, to set yourself apart, you must thoroughly research your target audience. This will prove to be a great base for your marketing strategy.
The tips mentioned above will help you understand various e-commerce content marketing strategies that can help you in your marketing game. However, if you want to have a more experienced approach when dealing with these strategies, you can contact a content strategy agency near you. However, when doing so, make sure you check the services provided by them beforehand.