AI-based algorithms used in advertising help businesses identify suitable content and deliver it to the right target audience. This optimization is critical to ensure successful campaign results and efficient budget allocation. It is necessary to closely monitor campaign performance in order to evaluate ad effectiveness and collect insights for future campaigns. Paying attention to metrics… Continue reading Are CPCV and VCR good metrics for monitoring video ad effectiveness?
Are CPCV and VCR good metrics for monitoring video ad effectiveness?
