Popunder: advantages of ad format
Popunder is an ad format that opens independently through a browser window. However, unlike pop-ups, popunder ads are placed behind the web page that people are currently browsing. The design and form of the display vary.
Is popunder advertising better than pop-ups?
Popunder advertising refers to a form of Internet advertising in which a browser window suddenly appears. Unlike pop-ups, however, pop-unders – as the name suggests – are placed under the page that the website visitor is currently browsing. Intelligent use ensures that popunder ads are only displayed once per session. This minimizes the risk that a person who has already closed the ad once will continue to be bothered by the format.
Popunders can serve a variety of marketing goals:
- Generating leads;
- Increasing brand awareness;
- Pushing sales promotions.
Even as a simple announcement or welcome message to newly acquired customers, a popunder ad is a good option. This ad format is also favored by ad blockers, which suppress ads popping up in the foreground.
The advantages of popunder ads
Now that we know what is a popunder ad, it is time to look at its advantages. First of all, unlike pop-ups, they do not block the field of view or interrupt the current activity. Ads that are placed below the browser window are more unobtrusive and do not tend to annoy users as much because they are not seen at first. Only when the user closes the web page do they become aware of the advertisement.
Another major advantage lies in the growing problem of so-called banner blindness – users are often overwhelmed with so many ad formats on websites that they no longer even notice them. Popunders, which offer a separate browser window and thus enough space for the advertising message, provide a way out of the flood of advertising media.
The targeting options for popunder advertising are broad:
- Location,
- Devices,
- Operating systems,
- Browsers,
- Language and etc.
Pop-under ads are often designed to target a broad audience. However, you should pay attention to the effect your target audience has on the success of your popunder traffic. For example, popunders work differently on desktop devices than on mobile devices. Even locations and times of day affect what the ROI of your ad will be.
Should you try out popunder?
Popunder ads are a great advertising format that offers users free content after they have left a website. It is especially suitable to advertise discount promotions or to draw attention to the competition. Use targeting options of the ad network to get the maximum potential out of every user who sees your ads.
